Sharjah Asset Management Launches Winter Festival at Al Jubail Markets
Sharjah,23 December 2025: Sharjah Asset Management, represented by Al Jubail Markets in Sharjah, Al Dhaid, and Kalba, is preparing to launch Al Jubail Winter Festival 2025, which will run from 15 to 29 December 2025, daily from 5:00 pm to 11:00 pm. The festival offers market visitors a comprehensive winter entertainment experience, combining a family-friendly atmosphere with diverse activities in a safe and enjoyable environment.
The festival is considered one of the most prominent annual events on Al Jubail Markets’ calendar, attracting families and children of all ages. It offers a wide range of recreational and educational activities, along with shopping options and the chance to enjoy both local and international cuisines. The festival also features food and beverage kiosks, retail stalls, dedicated children’s activity zones, a mini zoo, as well as interactive theatrical and entertainment shows.
Sultan Al Ketbi, Chief Officer, Markets Management, affirmed: “The Al Jubail Winter Festival is one of the key annual events hosted by Al Jubail Markets across its various branches. Organizing the festival in multiple locations reflects a comprehensive approach aimed at elevating the visitor experience and strengthening the role of the markets as a community hub that delivers added value to all family members, offering them a distinctive and enjoyable shopping experience.”
Al Ketbi added: “Al Jubail Markets is committed to developing dynamic and renewed events grounded in a deep understanding of families’ needs and expectations. This is achieved by designing comprehensive entertainment and educational content, interactive spaces for children, diverse culinary experiences, and programs that reflect Sharjah’s cultural and heritage identity. These efforts contribute to reinforcing the markets’ position as a vibrant destination that balances entertainment, education, and shopping, while providing an appealing environment that supports family well-being and strengthens the community’s connection to this lively destination.”
He also emphasized that organizing such festivals contributes to supporting local traders and entrepreneurs, encouraging their participation and presence, which in turn boosts economic activity within the markets. The festivals also help promote Sharjah’s cultural and heritage identity by offering activities inspired by the emirate’s maritime heritage, traditional products, and authentic Emirati hospitality. He invited all members of the community to visit Al Jubail Markets during the festival period, enjoy the unique winter atmosphere, and take part in the wide range of activities suitable for all age groups.
It is worth noting that Al Jubail Markets in the Emirate of Sharjah are projects under Sharjah Asset Management, the investment arm of the Government of Sharjah.
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