ProvenMed Partners with Dr. Nutrition to Launch Livv®: AI-Powered Home Wellness Kits
Dubai, UAE – 08 May 2025:ProvenMed, a pioneering MedTech innovator, has announced a strategic partnership with Dr. Nutrition, the Middle East’s largest wellness and nutrition retailer. This alliance marks the official launch of Livv®, ProvenMed’s AI-powered smart urine testing technology, soon available across Dr. Nutrition’s retail network and online platform.
A Strategic Alliance with a Regional Giant
With over 250 branches in 10 countries, Dr. Nutrition is a trusted name in wellness and lifestyle retail. Its 118 locations in the UAE, including prominent stores like Dubai Mall, provide an expansive platform to deliver Livv® to consumers.
“We are privileged to enter this strategic partnership with Dr. Nutrition. Our visions are perfectly aligned. Together, we’re committed to promoting wellness affordably across the Middle East.”
— Amine Staali, CEO of ProvenMed
Livv®: Empowering Preventive Health at Home
Livv® is a smart home wellness solution featuring instant urine testing kits powered by AI-driven digital diagnostics. It allows users to monitor key health indicators from the comfort of their homes, promoting early detection and proactive management of potential health issues.
“At Dr. Nutrition, we constantly seek innovations that enhance our customers’ well-being. Livv® is a perfect fit, offering accessible, science-backed care to homes across the UAE,”: Mostafa Elmaria, Deputy CEO of Dr. Nutrition
Expanding Access to Preventive Care
With this partnership, Livv® products will be soon available at:
- 118 Dr. Nutrition retail outlets in the UAE, including high-visibility malls and community centers
- Dr. Nutrition’s online store, enabling convenient nationwide access
This rollout positions Livv® as a cornerstone in next-generation preventive health and wellness solutions across the region.
About ProvenMed
ProvenMed is a pioneering medical technology company innovating in digital diagnostics and continence care.
Its flagship products include:
- ActivGo® – The world’s first wearable urinary incontinence device with a self-cleaning system
- Livv® – AI-powered urine testing for real-time wellness monitoring
ProvenMed is committed to empowering individuals with autonomy, privacy, and actionable health insights.
🌐 www.provenmed.com
About Dr. Nutrition
Founded in 2001, Dr. Nutrition is the Middle East’s largest wellness and nutrition retailer, offering:
- More than 7,000 products from over 250 international brands
- In-house diet programs and personalized nutrition solutions
- Presence in 10 countries, with a strong retail and digital footprint
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