| Milan, Italy, 14 August 2024 – dnata, a leading global provider of air and travel services, has secured a multi-year contract to deliver premium inflight catering for Thai Airways as the airline resumes its services to Italy. Operating from its Milan Malpensa (MXP) airport facilities, dnata’s expert teams will prepare and supply over 200,000 meals annually, ensuring a top tier, ‘smooth as silk’ dining experience on the Thai flag carrier’s daily flights from Milan to Bangkok (BKK). Nicola Citarella, Chief Executive Officer, dnata Catering & Retail Italy, said: “We are delighted to welcome Thai Airways as their exclusive catering supplier at MXP. Our experienced team will consistently provide outstanding culinary products and services that contribute to the passengers’ memorable journey. We look forward to a long and successful partnership.” Including Thai Airways, dnata provides catering and retail services in Italy to 36 airline customers at 11 main airports with a team of more than 880 hospitality professionals. In the financial year 2023-24, dnata Catering & Retail teams uplifted some 12 million meals for over 140,000 flights in the country. dnata’s catering and retail division is one of the world’s leading inflight hospitality providers. The company’s 10,500 catering professionals produce over 110 million meals annually, serving full service, low-cost and VIP carriers from more than 60 locations. About Thai Airways Company Profile Thai Airways is the national airline of Thailand, renowned for its world-class service and strong Thai heritage. With a mission to connect Thailand to the world, we continually strive to deliver exceptional travel experiences. SMOOTH AS SILK — The Story of a Timeless Journey More than just a slogan, Smooth as Silk is the soul of Thai Airways International. Introduced long before branding became a common strategy, this phrase has carried the warmth, elegance, and service philosophy of THAI through the decades. It reflects the essence of Thai hospitality—graceful, gentle, and seamless—both in the sky and on the ground. As the airline industry evolved, so did THAI. By the mid-1990s, the company was growing beyond its regional roots, ready to take its place on the world stage as a truly global airline. This meant more than expanding routes—it meant presenting THAI as an international carrier with a modern spirit, while remaining true to the cultural richness and charm that define Thai identity. Smooth as Silk became more than a line—it became a promise. A way to connect with travelers not only through destinations but through experience. The challenge was to preserve the silk-like softness and emotional appeal, while expressing a bold, dynamic presence in a fast-changing world. Over time, as travelers have been met with countless voices from global airlines, THAI has stood firm—anchored by its consistent tone, its unmistakable identity, and the enduring elegance of Smooth as Silk. This phrase remains one of the airline’s most valuable assets, not just in marketing, but in spirit. Today, more than forty years since it first took flight, Smooth as Silk continues to define the THAI experience. It is not simply a brand—it is a legacy of care, beauty, and connection that travelers around the world have come to know and love. |
