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We are pleased to invite you to Myplant & Garden Middle East 2025, taking place:
From 15–17 November 2025
Venue: the Dubai Exhibition Centre, Expo City Dubai,
Under the Patronage of the UAE Ministry of Climate Change & Environment.
This landmark event will transform Dubai into the Gulf’s premier hub for ornamental horticulture, landscaping and sustainable urban design — showcasing cutting-edge innovation, climate-smart solutions, and forward-thinking collaborations shaping the future of green spaces across the region.
Join government leaders, industry experts, innovators and global exhibitors as they converge to explore the latest advancements across:
• Horticulture & Floriculture
• Sustainable Landscaping & Urban Greening
• Smart Greenhouse Systems
• Agri-Tech & Climate-Adaptive Practices
• Water Management & Irrigation Technologies
We are pleased to invite you to Myplant & Garden Middle East 2025, taking place from 15–17 November 2025 at the Dubai Exhibition Centre, Expo City Dubai, under the Patronage of the UAE Ministry of Climate Change & Environment.
This landmark event will transform Dubai into the Gulf’s premier hub for ornamental horticulture, landscaping and sustainable urban design — showcasing cutting-edge innovation, climate-smart solutions, and forward-thinking collaborations shaping the future of green spaces across the region.
Join government leaders, industry experts, innovators and global exhibitors as they converge to explore the latest advancements across:
• Horticulture & Floriculture
• Sustainable Landscaping & Urban Greening
• Smart Greenhouse Systems
• Agri-Tech & Climate-Adaptive Practices
• Water Management & Irrigation Technologies
Conference Program November 15-17, 2025 | Dubai Expo City
Day 1 -Saturday, Novembre 15th
OPENING CEREMONY: “Planting the Future”: bridging landscapes for a new narrative of Nature
11.30-12.30
Introduction:
11.30 Andreas Kipar, member of the World Economic Forum Nature-Positive Cities Task Force and Chairman of Green City Italia
Institutional Welcome:
11.35 Welcoming note: “Italian Exhibition Group”
Maurizio Ermeti, IEG Group President
11.40 Lorenzo Fanara, Ambassador of Italy to the United Arab Emirates
11.45 Matteo Zoppas, ITA – Italian Trade Agency President
11.50 H.E. Marwan Ahmed Bin Ghalita, Director General, Dubai Municipality
11. 55 H.E. Mohammed Al Hammadi, Assistant Undersecretary for the Food Diversity Sector, Ministry of Climate Change and Environment (MOCCAE): “The 2030 United Arab Emirates Vision”
12.00 Mirco Carloni, President of the XIII COMMISSION (AGRICULTURE) Chamber of Deputies of the Italian Parliament
12.05 – 12.30 Ribbon Cutting and Exhibition Walk – Aperitiv
2.30 pm -4.35 pm
Keynote speech: “Reconnecting People with Nature from local to global”
2.30 Andreas Kipar, member of the World Economic Forum Nature-Positive Cities Task Force and Chairman of Green City Italia
2.40 Alessandro Piana, Vice President and Councillor for Agriculture of Regione Liguria
2.50 Paolo Bongioanni, Councillor for Trade, Agriculture and Food, Tourism and Sport Piemonte Region
Roundtable“Horticulture and Landscape management for future Nature-Positive Cities”
3.00 Leonardo Capitanio, President AIPH International Horticultural Producers
3.10 Giacomo Ballari, AGRION Foundation, Piedmont Region
3.20 Matteo Garnero, Director of the Regional Agency for Tourism Promotion “In Liguria”
3.30 Andrea Cassone, President of AIAPP – Italian Association of Landscape Architects, part of IFLA International Federation of Landscape Architects
3.40 Marco Minari, AIAPP Delegate to IFLA & IFLA Europe, International Federation of Landscape Architects, Director of the Migration and Inclusive Communities Working Programme
3.50 Jens Bödeker, Partner at Bödeker Landscape Architects
4.00 Peter Harradine, Principal and Senior Architect of Harradine Golf
4.10 Giovanni Sala, Vice President of Green City Italia
4.20 Melissa Rava, President ofASSO.IMPRE.DI.A a part of ELCA European Lanscape Constructor Association
4.30 Massimo Lucidi, International Relations Manager ASSO.IMPRE.DI.A.
Moderated by: Andreas Kipar
4.45 pm – 6 pm
New materials and finishes for Outdoor Design 2026
Organized by Riva Simone Architect Factory Design Studio, in collaboration with MMA PROJECTS
Architect Simone Riva, a CMF expert, will provide a preview of the materials we’ll be finding in the design world, the research being conducted on materials and technologies, and the market needs that will be needed to create efficient, functional, and marketable design products.
The event is organized in collaboration with MMA PROJECTS, one of the most renowned studios in the UAE, based in Italy and Dubai (https://www.mmaprojects.com ), to discuss these topics with other professionals.
- Arch. RIVA SIMONE, Riva Simone Factory design Studio
– The current state of outdoor design
– Difference between the reference market and industry trends
– Importance of knowing industry trends in order to offer solutions and products suited to the market
– Graphs showing the evolution of purchasing trends and selection of outdoor products from 1990 to the present day, with forecasts
– Introduction to the first trend: ‘tailoring’
- Arch. Marco Mangili, MMA PROJECTS
– Presentation of the MMA study
– A typical project that represents the design spirit and the interaction between indoor and outdoor
Arch. RIVA SIMONE + MMA
– Second trend: “lifeware” between biophilia and design
– Dialogue with MMA on the theme of “outdoor as a connection between in and out”
– Which materials will be trending in upcoming collections
– Third trend: ‘contamination’
– The evolution of the outdoor world and its interaction with fashion and art; stylistic choices and trends
Arch. RIVA SIMONE + MMA
– Outdoor and real estate investments: anticipating future trends based on the market of ‘tomorrow’
Day 2 – Sunday, November 16th
10.30 a.m. – 1.00 p.m.
SUSTAINABILITY AND INNOVATION IN ORNAMENTAL PLANTS PRODUCTION
Organized by CREA Council for Agricultural Research and Economics
The main challenges facing the horticultural sector include, on the one hand, sustainable production, both economically and environmentally (reducing energy, chemical, and water inputs), and on the other, climate change (excessively high temperatures, lack of irrigation water, and excess water disposal). Indirectly, the introduction of new plant pathogens, pests, and weeds has also increased, as alien species better adapted to the new climate conditions spread in a new environment devoid of their own predators or parasites, attacking traditional plants subjected to climate stress.
CREA, the organizer of this conference, is the leading Italian research institution dedicated to agri-food supply chains and conducts scientific research on agricultural crops, livestock farming, fisheries, forestry, agro-industry, food science, and socioeconomics.
Program
2.00 p.m. Welcome Greetings from the Authorities
2.20 p.m. Gianluca Burchi, CREA: Introduction
2.30 p.m. Francesco Ferrini, University of Florence – Reinventing urban nature: the science of tree choice in a warming world
3.00 pm – Daniele Massa, CREA – Innovations for modern agronomic management of ornamental crops
3.30 pm – Peter Lewis and William Slabbert, Desert Group – Behind the scenes of international landscape live plant supply
4.15 pm – Discussion
4.30 pm – Conclusions
CHAIRMAN:
Gianluca Burchi – CREA Research Centre for Vegetable and Ornamental Crops
2.00-4.00 p.m.
The Flower of Sanremo: from green to Ligurian floriculture in Italy by A.N.C.E.F. Associazione Nazionale Commercianti Esportatori Fiori, Italian Association of Flower Exporters
Introduction to floral demonstrations by:
- Luca Mangolini, A.n.c.e.f. President
- Luca De Michelis, Regione Liguria District President
Day 3 – Monday, November 17th
9.45 am – 12.00 am
“Learning from…”: a new exchange of excellence between Italy and the Middle East
Organized by Green City Italia
The “Learning from…” format, part of the Myplant&Garden program, introduces an innovative platform for sharing insights and strategies aimed at enhancing territorial development and sustainability policies, with a particular focus on climate change adaptation and mitigation.
Building on a five-year collaboration on giga-projects in Saudi Arabia, LAND and Montana Spa will join forces again in Dubai, following the past edition of the fair in Milan, to present the Competence Center for Territory and Sustainability (CCTES).
This new initiative aims to foster interdisciplinary cooperation and joint support for R&D, promoting data-driven best practices throughout the MENA Region. Its ultimate goal is to develop strategic guidelines for sustainable and economic development across continents, especially in light of upcoming global events.
Fabio Lassini, Engineering and Design Services Director, Montana Spa
Piero Simone, Chief Operating Officer, Montana Spa
Jens Hoffmann, Chief Operating Officer and Partner, LAND
Lawand Barazi, Project Director, LAND Italia
Stefano Roman, Director and Partner, LAND Italia
Moderated by:
Giovanni Sala, Vice President Green City Italia and Agronomist
12 a.m. – 1 p.m.
International Realities and the Middle East Countries – prospectives in landscape construction
Organized by ASSO.IMPRE.DI.A a part of ELCA European Lanscape Constructor Association
Introduction:
Alberto Patruno (Italy) | General manager ASSO.IMPRE.DI.A.
Pietro Nardecchia (Italy) | National executive committee with responsibility for training and procurement ASSO.IMPRE.DI.A.
Speakers:
Lutze von Wurmb (Germany) | Vice-President ELCA
Yasin Otuzoglu (Turkey) | Vice-President and Chairman of the Committee of Firms ELCA
Egbert Roozen (Belgium) | Secretary general ELCA
Moderator:
Massimo M. Lucidi | Journalist National Press Club DC
../.
Do you have news worth sharing?
Submit your press releases today and amplify your brand’s reach across Dubai and the UAE.
