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to celebrate first ever EVO Sessions
- Formula e and Race Service launch limited edition Capsule Collection to celebrate first ever EVO Sessions
- Formule E collaborated with LA-based creative agency Race Service to help shape the first ever Evo Sessions from concept to execution, building a multi-layered experience that blended motorsport, storytelling, and culture
- The exclusive merch drop commemorates this ground-breaking, high adrenaline racing experience which turned some of the world’s biggest influencers, athletes, and actors, including Sergio Agüero and Supercar Blondie, from spectators into racers
- The capsule collection, featuring a Short Sleeve T-Shirt, Long Sleeve T-Shirt, Hoodie, and Cap goes on sale from 27 March, available exclusively from Formula E’s online store, in limited quantities
LONDON, UK. 27 March 2024: Formula E, the world’s first all-electric motorsport championship, has teamed up with renowned automotive culture hub and creative agency, Race Service, to launch an exclusive capsule collection which celebrates the inaugural Formula E Evo Sessions. The collection, featuring a Short Sleeve T-Shirt, Long Sleeve T-Shirt, Hoodie, and Cap will be available in limited quantities exclusively on Formula E’s online store from 9am GMT, 27 March, 2025.
Formula E’s Evo Sessions took the world’s biggest influencers, athletes, and actors from the sidelines to the driver’s seat, delivering an adrenaline-fuelled introduction to professional electric racing at the iconic Miami International Autodrome (Hard Rock Stadium). With a combined reach of over 300 million fans, the high-profile personalities went from rookies to racers, each embedded with a professional Formula E team for the ultimate hands-on motorsport experience.
The star-studded line-up included Argentine footballing legend Sergio Agüero, British entrepreneur Brooklyn Peltz Beckham, US actress and record-breaking car builder Emelia Hartford, US tech content creator, Cleo Abraham, and UK actor Tom Felton, alongside YesTheory’s Ammar Kandil, Vinnie Hacker, Supercar Blondie, JUCA, Driver61 and Theo Baker.
Each participant wore the collection during the experience, and now fans can own a piece of the action, designed in collaboration with Race Service, who applied their creative direction and helped to shape Evo Sessions from concept to execution.
The four-piece capsule collection features:
- Short Sleeve T-Shirt – $110
- Long Sleeve T-Shirt – $120
- Hoodie – $200
- Cap – $125
Ellie Norman, Chief Marketing Office of Formula E said:
“This partnership with Race Service is a natural extension of Formula E’s evolution into a culture-driven sport. Evo Sessions proved that motorsport is not just about competition – it’s about innovation, collaboration, and storytelling. By embedding creators, athletes, and entertainers into the heart of our race teams, we offered a behind-the-scenes look at the intensity and skill required to compete at the highest level. Now, through this collection, we’re capturing that same energy and translating it into wearable pieces that celebrate the intersection of motorsport and streetwear.”
James Kirkham, Co-Founder, Race Service said:
“Formula E is an FIA World Championship redefining motorsport. Partnering with them on this capsule collection reflects that same forward-thinking spirit. At Race Service, we exist to bridge motorsport and culture, and Formula E is leading the charge in shaping the future of both.”
The collection is available to buy in limited quantities from https://store.fiaformulae.com/, from 27 March 2025.
Fans can relive the Evo Sessions journey in a special feature documentary set to premiere in Spring 2025.
About Formula E:
Formula E is the world’s first all-electric racing series and the only sport certified net zero carbon since inception. It brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet.
About Race Service:
Race Service is an industry-favorite cross-media creative agency, motorsport fashion brand, and culture hub.
Based in Los Angeles, with collaborators across the US and Europe, they’re a team of drivers, film and creative directors, producers, editors, and graphic and fashion designers with decades of high-octane, high-performance experience.
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