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Dubai, UAE – In a world where confidence is key, ARMUP® is revolutionizing the way people dress with its premium Sweat Protection Undershirt—a discreet yet powerful solution designed for professionals, executives, and anyone who values staying fresh and confident all day.
The Story Behind ARMUP
Founded by Aliyu Palathingal, an engineer-turned-entrepreneur based in Dubai, ARMUP® was born out of a real-life struggle—dealing with visible sweat stains in professional and social settings. Determined to find a solution that combined innovation, comfort, and discretion, Aliyu developed ARMUP, a brand that merges functionality with style.
What sets ARMUP apart is its commitment to high-quality materials and sustainable innovation. Made with eco-friendly TENCEL® fibers derived from eucalyptus and beech trees, the undershirt not only ensures all-day sweat protection but also provides superior breathability, softness, and durability.
The Innovation Behind ARMUP
Unlike standard undershirts, ARMUP® features:
✅ 100% Sweat Protection – Built-in sweat-blocking technology to prevent embarrassing stains.
✅ All-Day Freshness – Moisture-wicking fabric for a dry, comfortable feel.
✅ Ultimate Comfort – Lightweight, irritation-free, and perfect for layering under work or casual wear.
✅ Sustainable Choice – Made with TENCEL®, ensuring an eco-conscious alternative to traditional fabrics.
A Journey of Growth & Expansion
“Confidence shouldn’t be compromised by sweat stains,” says Aliyu.
“ARMUP® was designed for professionals who want to focus on their work, presentations, and social interactions—without worrying about underarm sweat.”
After launching in the UAE, ARMUP is establishing itself as a premium functional clothing brand. With sweat protection being a global need, Aliyu is laying the groundwork for future expansion into the US and Indian markets.
“ARMUP® was designed for business professionals, salon workers, restaurant staff, and even a loving grandparent who wants to embrace their grandchild without the worry of sweat stains or smell. Whether you’re delivering a crucial presentation, serving customers, styling clients, or sharing a warm hug, let ARMUP ensure you share love, not sweat,” says Aliyu Palathingal, Founder of ARMUP®.
The Future of ARMUP
As the demand for functional and sustainable clothing grows, ARMUP is poised to become a leader in performance-driven apparel. With a relentless focus on quality, innovation, and sustainability, the brand is redefining everyday essentials—ensuring that confidence is not just worn but engineered. As ARMUP expands, it remains committed to empowering individuals with uncompromised comfort and protection, setting new standards in functional clothing.
Discover ARMUP
For more information, visit www.armupwear.com or contact info@armup.ae for media inquiries.
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