Startup Seren partners with Dubai-based Faster Capital for AI program
The company expects to raise around R$3 million to develop AI-powered career products. Headquartered in Rio, Seren connects students with freelancers and companies through its solutions, enabling professional experimentation before choosing a career path.
With a strong presence in the Arab world, Faster Capital ranks number one in terms of the number of startups supported as well as capital invested and raised. It has backed more than 744 startups, raising over US$2.2 billion, with more than US$683.2 million in direct investments across 290 companies worldwide.
According to Seren’s CTO and co-founder, Vinícius Martins, expectations for the new AI business vertical are very positive: “We are very confident in the partnership with Faster Capital for our current phase in Artificial Intelligence. Since early 2024, when we strengthened our long-term strategic planning, everything indicates that Seren is already on the right path to establishing our position with AI in the global vocational education market, fulfilling our current ambition to become an AITech,” Vinícius highlights.
Vinícius also notes that Seren’s AI journey has already reached an excellent level of maturity compared to LATAM EdTechs. “At the beginning of 2024, we launched SerenDeep, our Generative AI for Careers, which works like a ‘unique ChatGPT’ that answers career-related questions such as salaries by region, roles, required skills, and job market health, based on relevant public-domain career data and Seren’s proprietary data,” explains Seren’s CTO.
In a previous round, the Rio-based startup raised an additional R$450,000 from Florida Ventures—whose partners include psychiatrist and author Dr. Augusto Cury, a well-known bestselling writer—along with other venture capital firms that also invested in the company.
The artificial intelligence sector has experienced exponential growth in recent years, driven by the increasing adoption of AI-powered technologies across a wide range of services. And, according to Vinícius, in Brazil’s challenging EdTech market, this growth is reflected in the diversification of new revenue streams. “Those who fail to implement AI and generate benefits from this revolution will end up falling behind,” he concludes.
