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A Scent of Heritage and Power: Ramilio Unveils POORAM, Celebrating Kerala’s Spirit in the Heart of the UAE
“POORAM is a tribute to every dreamer who left home to build a new one here — it’s Kerala’s spirit, refined through the lens of UAE luxury,” says the Ramilio team.
Dubai, UAE — A fragrance that carries emotion, memory, and power in every note. This November 1st, the UAE will witness the launch of POORAM by Ramilio, a luxury perfume inspired by Kerala’s most iconic celebration — Thrissur Pooram — and born in the heart of Dubai, the modern home to millions who carry Kerala in their hearts.
Created by Ramilio, a UAE-born lifestyle brand founded by five long-time residents and friends bound by their shared Malayali roots and global outlook, POORAM is more than a fragrance — it’s a bridge between heritage and modern identity, crafted for those who embody both.
Encased in an elegant matte-black bottle touched with gold, POORAM captures the rhythm of Chenda drums, the warmth of tradition, and the sophistication of the city that redefines ambition — Dubai.
> “POORAM is a tribute to every dreamer who left home to build a new one here — it’s Kerala’s spirit, refined through the lens of UAE luxury,” says the Ramilio team.
Launching on Kerala Piravi Day, POORAM celebrates not just a scent, but a story shared by every Malayali who has made the UAE their second home — a story of pride, resilience, and grace.
So, what does power smell like?
POORAM by Ramilio — Born to be remembered.
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About Ramilio
Born in the UAE, Ramilio is a contemporary lifestyle brand blending culture, craftsmanship, and character. Founded by five visionaries united by a passion for storytelling and design, the brand’s mission is to redefine modern luxury while staying rooted in authenticity. POORAM, Ramilio’s debut perfume, marks the beginning of a journey that will soon expand into apparel and personal care — carrying the same spirit of soulful sophistication.
Ramilio — Born to be remembered.
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