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- In the first few days of the Dubai Fitness Challenge, Emirates Group employees have collectively logged 355 million steps to date; equivalent to walking halfway to the moon
- Employees who complete the 30-day challenge earn a ticket to any destination in the airline’s network
DUBAI, U.A.E – 4 November 2025: As part of its long-standing commitment to promoting employee health and wellbeing, the Emirates Group has kicked off the Dubai Fitness Challenge (DFC) with over 21,000 employees already signed up and more joining daily to be a part of the citywide 30×30 initiative.
This year, employees* who register for The Dubai Fitness Challenge and complete the 30 minutes of daily physical activity for 30 days, will receive one Service-Related Concession ticket to anywhere on the Emirates network.
Since the start of the challenge this year Emirates Group employees have collectively logged 355 million steps based on digitally tracked fitness data, which is equivalent to walking halfway to the moon.
An array of fitness opportunities
Throughout the month, Emirates Group will host a range of fitness and wellness activities and workshops, designed to encourage staff to get moving and clock in 30 minutes of activity every day, or complete 10,000 steps.
Employees can take part in sessions organized by the company’s 30 sports and hobby clubs, which include football, volleyball, basketball, badminton, cricket, cycling, rugby, snowboarding, scuba diving, and skydiving, among others.
Complementing these activities, the Group’s wellbeing program Sehaty (meaning “my health” in Arabic) will share practical tips on fitness, nutrition, and mental wellbeing throughout the Challenge, helping staff integrate healthier habits into both their professional and personal lives.
Emirates Group is also set to take over Zabeel Park on November 25th for exclusive fitness sessions for employees.
Dubai-based employees are also encouraged to take part in the city’s flagship DFC events. Over the weekend, close to 200 employees joined the Dubai Ride, cruising down Sheikh Zayed Road. Additionally, 1,400 employees have signed up for the city’s iconic Dubai Run so far, while several employees will be participating in the Dubai Stand-Up Paddle and Dubai Yoga events.
Emirates Official Store is launching the second edition of EK FIT men and women’s activewear online internationally and in store across Dubai. The collection includes a range of stylish and high-quality athleisure options.
The Dubai Fitness Challenge (DFC) runs from November 1st to 30th, 2025.
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