While some PR agents choose to share press releases and images with journalists and media members as embedded in the email body, others prefer to send them out as attachments. There are numerous advantages and disadvantages of including a news story in the body of an email. Identifying these pros and cons helps PR people to take informed decisions.
Benefits
Once the piece is placed into the email body, the receiver can view the information without making additional clicks. He doesn’t have to do any further work to view the text or photo. As a result, such news stories will have a higher chance of being read, particularly if readers scan emails rapidly. it’s easy for the recipient to skim without having to open any bulky attachments, and it becomes easily searchable in that person’s inbox. Such email messages are also simpler to read on mobile devices than attachments.
Using this method for delivering press releases, the sender can also place the images where he wants them to appear on the print or web version of the news piece. Additionally, he can appropriately and effectively write and place a caption for each photo, thus saving the receiver time and effort.
Drawbacks
As for the drawbacks, it’s crucial to note here, though, that formatting can alter depending on the email client. The recipient has little control over how news stories seem when they are shared embedded. For editing purposes, he must copy the text and save it in a word document. A portion of the text may disappear when we copy and paste content from an email into a word document. Additionally, it might occasionally be challenging to precisely copy the entire text or to copy unnecessary portions. Additionally, before converting the write-up into the print-ready copy, the photos must be removed, i.e. it is useless in this case to embed them into the email body.
The sender should consider the fact that journalists are always under time pressure due to the daily barrage of public relations requests they get. Therefore, it is important to share any press release with the media people in the most convenient and easy to use form.
To make things easy for our stakeholders, we have dedicated Publish with Us page for them to submit their press release. In this page user can paste title, news story and attach photos with great ease.
For further details, please read our Terms and Conditions and Privacy Policy.
